Original post by Christopher Ratcliff @Christophe_Rock via Econsultancy @Econsultancy,
77% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year.
This stat is taken from our Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud.
The survey, featuring responses from almost 600 companies, acts as a guide for the general health of the marketing industry, looking at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.
