Tech Startups Need Non-Techies to Succeed

By at December 17, 2011 | 2:07 pm | 0 Comment

Original post by Ndubuisi Ekekwe via HBR In the tech startup world, technology is important for success, but it does not disproportionately determine winners and losers. Two companies can invent similar technologies; one will win and the other will lose. Focusing on... Read more »

Customer development , Product development , Software & technology , Startup marketing , Startups

Using Social Networks to Improve Operations

By at December 17, 2011 | 1:22 pm | 0 Comment

Original post by Gary Edwards and Mike Amos via HBR This post is part of the HBR Forum, The Future of Retail. For decades the mystery shopper was the main way retailers assessed operations from a customer's point of view. By sending in a fake shopper, typically once a... Read more »

Business planning , Customer development , Social media , Startup marketing , Startups , Strategy

7 Ways Startups Get Tagged as Too Risky by Investors

By at December 16, 2011 | 12:53 pm | 0 Comment

Original post by Marty Zwilling via Startup Professionals Musings We all know that every startup is risky. No risk means no reward. Yet every investor has his own “rules of thumb” on what makes a specific startup too high a risk for his investment taste. You need to... Read more »

Business planning , Key lessons , Startup reading lists , Startups , Strategy

How Do You Set Up Operations In The US And Why?Interview With Microtask CEO

By at December 16, 2011 | 12:39 pm | 0 Comment

Original post by Antti Vilpponen via  ARCTIC STARTUP Microtask has been putting in a lot of effort in the recent year or so to expand their operations beyond the Finnish borders. They've been restructuring their business this fall by moving all Finnish operations to... Read more »

Business models , Startups

Marketing matters

By at December 15, 2011 | 2:58 pm | 0 Comment

Marketing matters

Original post by Kevin Duncan via The start up donut Your business is going to develop a reputation whether you like it or not, and this is likely to be determined by: How you behave. How you tell people you behave. How you tell your people to behave (if you... Read more »

Business planning , Startup marketing , Startups

3 Tactics That Can Help Generate More Leads For Your Business

By at December 15, 2011 | 1:38 pm | 0 Comment

Original post by SAMIR BALWANI via SEJ This is the expanded version of my talk at Startup Marketing School in NYC. You can learn more about the series here. In a world that seems to have gone social media crazy, it’s important to not lose sight of the end goal.... Read more »

Business planning , Key lessons , Startup marketing , Startups , Strategy

Can only startups innovate?A brief history of acquisitions

By at December 14, 2011 | 3:57 pm | 0 Comment

Original post by HARRISON WEBER via TNW  The magic of startup life is the constant flow of new information; new ways of solving problems with solutions that surface from sleepless nights and wandering minds. Major tech companies like Microsoft and Apple were once... Read more »

Business models , Key lessons , Startup reading lists , Startup stories , Startups

Yelp’s IPO Will Test the Flaws in Its Business Model

By at December 14, 2011 | 3:42 pm | 0 Comment

Original post by MICHAEL LUCA via HBR Yelp’s IPO filing comes hot on the heels of successful IPOs and high valuations for Angie’s List and Groupon. Yelp’s timing reflects both a tech-friendly market and the company’s current position as the... Read more »

Business models , Case Study , Data in startups , Key lessons , Product development , Social media , Startups , Strategy Launches the Most CreativeNew Year’s Eve 2012 Party in the World … To Give Water

By at December 13, 2011 | 1:38 pm | 0 Comment

Original post by DIGITAL JOURNAL The Noo Group Ltd. (‘Noo’), a creative startup in New York, is redefining New Year’s with Noo Year’s once again by hosting The Digital Party, an original, animated fundraiser to help give people in developing countries clean... Read more »

Events , Product development , Startups

Tech startup 2tor rides surge in online education

By at December 13, 2011 | 1:13 pm | 0 Comment

Original post by  Jillian Kitchener via REUTERS [caption id="attachment_4172" align="aligncenter" width="450" caption="2tor's Chief Marketing Officer Jeremy Johnson stands beside the 2tor logo in their New York office, September 2011."][/caption] (Reuters) -... Read more »

Launching a startup , Startup reading lists , Startups