By at December 26, 2011 | 6:41 pm | 0 Comment

Original post by BusinessWeekly Cambridge angel and tech entrepreneur Sherry Coutu hammered home the importance for startups to harness their ventures to the right mentors and investors from Day One when she addressed a Tech Entrepreneurs Week summit in London. Business... Read more »

Data in startups , Software & technology , Startup reading lists , Startups , Tech City

Retail Success is About Who’s Working When

By at December 26, 2011 | 6:17 pm | 0 Comment

Original post by SERGUEI NETESSINE via HBR This post is part of the HBR Forum, The Future of Retail. Along with the growth in scale of leading retailers in the 20th century came a growing attitude toward the people working in the stores: they were a cost to be minimized.... Read more »

Business planning , Case Study , Product development , Sales , Startups

City tech startups give Wall St. run for its money

By at December 20, 2011 | 2:59 pm | 0 Comment

Original post by PHYLLIS FURMAN via NYDailyNews Ex-financial services execs launch tech companies in N.Y. [caption id="attachment_4275" align="aligncenter" width="485" caption="Jon Stein is founder and CEO of, an online brokerage firm based in... Read more »

Business planning , Finance , Startup marketing , Startups , Tech City

Easy to criticize, hard to create

By at December 20, 2011 | 2:35 pm | 0 Comment

Original post by Jason Cohen via A Smart Bear  I can rip any business idea to shreds. Take NetFlix: The costs of inventory logistics, millions of non-technical customers, the Postal Service, and loss from wear and delivery will make profit impossible with a reasonable... Read more »

Key lessons , Startups , Strategy

How can a startup decide when to start marketing upcoming products?

By at December 19, 2011 | 6:30 pm | 0 Comment

Original post by Terrie Lupberger via Task  Twenty years ago, conventional marketing theory said to wait until upcoming products were tested and proven (even perfected) before you start marketing them.  This advice was based on the belief that customers would be turned... Read more »

Business planning , Product development , Startup marketing , Startups , Strategy

How To Develop An Effective Market Penetration Strategy

By at December 19, 2011 | 6:04 pm | 0 Comment

Original post by Maria Bike' via Task  It is very common that we talk about market penetration in a company. We even have targets in our annual business and marketing plans to achieve higher penetration. Consider the following advice before making your decision on how to... Read more »

Business planning , Project management , Startup marketing , Startups , Uncategorized

Why crowdfunding may be the future of startups

By at December 18, 2011 | 3:19 pm | 0 Comment

Original post by Scarlett Madison via Techi The ebb and flow of venture capital, IPOs, angel funding, and private equity investing makes forming a feasible startup challenging at times. It often depends on recent successes; when startup success stories start heating up,... Read more »

Business models , Startups

Tech Startups Need Non-Techies to Succeed

By at December 17, 2011 | 2:07 pm | 0 Comment

Original post by Ndubuisi Ekekwe via HBR In the tech startup world, technology is important for success, but it does not disproportionately determine winners and losers. Two companies can invent similar technologies; one will win and the other will lose. Focusing on... Read more »

Customer development , Product development , Software & technology , Startup marketing , Startups

Using Social Networks to Improve Operations

By at December 17, 2011 | 1:22 pm | 0 Comment

Original post by Gary Edwards and Mike Amos via HBR This post is part of the HBR Forum, The Future of Retail. For decades the mystery shopper was the main way retailers assessed operations from a customer's point of view. By sending in a fake shopper, typically once a... Read more »

Business planning , Customer development , Social media , Startup marketing , Startups , Strategy

7 Ways Startups Get Tagged as Too Risky by Investors

By at December 16, 2011 | 12:53 pm | 0 Comment

Original post by Marty Zwilling via Startup Professionals Musings We all know that every startup is risky. No risk means no reward. Yet every investor has his own “rules of thumb” on what makes a specific startup too high a risk for his investment taste. You need to... Read more »

Business planning , Key lessons , Startup reading lists , Startups , Strategy