Easy to criticize, hard to create

By at December 20, 2011 | 2:35 pm | 0 Comment

Original post by Jason Cohen via A Smart Bear  I can rip any business idea to shreds. Take NetFlix: The costs of inventory logistics, millions of non-technical customers, the Postal Service, and loss from wear and delivery will make profit impossible with a reasonable... Read more »

Key lessons , Startups , Strategy

How can a startup decide when to start marketing upcoming products?

By at December 19, 2011 | 6:30 pm | 0 Comment

Original post by Terrie Lupberger via Task  Twenty years ago, conventional marketing theory said to wait until upcoming products were tested and proven (even perfected) before you start marketing them.  This advice was based on the belief that customers would be turned... Read more »

Business planning , Product development , Startup marketing , Startups , Strategy

How To Develop An Effective Market Penetration Strategy

By at December 19, 2011 | 6:04 pm | 0 Comment

Original post by Maria Bike' via Task  It is very common that we talk about market penetration in a company. We even have targets in our annual business and marketing plans to achieve higher penetration. Consider the following advice before making your decision on how to... Read more »

Business planning , Project management , Startup marketing , Startups , Uncategorized

Why crowdfunding may be the future of startups

By at December 18, 2011 | 3:19 pm | 0 Comment

Original post by Scarlett Madison via Techi The ebb and flow of venture capital, IPOs, angel funding, and private equity investing makes forming a feasible startup challenging at times. It often depends on recent successes; when startup success stories start heating up,... Read more »

Business models , Startups

Tech Startups Need Non-Techies to Succeed

By at December 17, 2011 | 2:07 pm | 0 Comment

Original post by Ndubuisi Ekekwe via HBR In the tech startup world, technology is important for success, but it does not disproportionately determine winners and losers. Two companies can invent similar technologies; one will win and the other will lose. Focusing on... Read more »

Customer development , Product development , Software & technology , Startup marketing , Startups

Using Social Networks to Improve Operations

By at December 17, 2011 | 1:22 pm | 0 Comment

Original post by Gary Edwards and Mike Amos via HBR This post is part of the HBR Forum, The Future of Retail. For decades the mystery shopper was the main way retailers assessed operations from a customer's point of view. By sending in a fake shopper, typically once a... Read more »

Business planning , Customer development , Social media , Startup marketing , Startups , Strategy

7 Ways Startups Get Tagged as Too Risky by Investors

By at December 16, 2011 | 12:53 pm | 0 Comment

Original post by Marty Zwilling via Startup Professionals Musings We all know that every startup is risky. No risk means no reward. Yet every investor has his own “rules of thumb” on what makes a specific startup too high a risk for his investment taste. You need to... Read more »

Business planning , Key lessons , Startup reading lists , Startups , Strategy

How Do You Set Up Operations In The US And Why?Interview With Microtask CEO

By at December 16, 2011 | 12:39 pm | 0 Comment

Original post by Antti Vilpponen via  ARCTIC STARTUP Microtask has been putting in a lot of effort in the recent year or so to expand their operations beyond the Finnish borders. They've been restructuring their business this fall by moving all Finnish operations to... Read more »

Business models , Startups

Marketing matters

By at December 15, 2011 | 2:58 pm | 0 Comment

Marketing matters

Original post by Kevin Duncan via The start up donut Your business is going to develop a reputation whether you like it or not, and this is likely to be determined by: How you behave. How you tell people you behave. How you tell your people to behave (if you... Read more »

Business planning , Startup marketing , Startups

3 Tactics That Can Help Generate More Leads For Your Business

By at December 15, 2011 | 1:38 pm | 0 Comment

Original post by SAMIR BALWANI via SEJ This is the expanded version of my talk at Startup Marketing School in NYC. You can learn more about the series here. In a world that seems to have gone social media crazy, it’s important to not lose sight of the end goal.... Read more »

Business planning , Key lessons , Startup marketing , Startups , Strategy