Startup marketing

Start-up marketing

Chris Linn from Minicabster argues that a decent marketing plan should form the crux of any start-up strategy. So you’ve designed an ace product that is going to set the world on fire. Congratulations. But how, exactly, have you planned to tell people about it? Flyers on car windscreens? House calls? Shouting from the rooftop? […]

Let Your Work Ethic and Passion Fuel Your Marketing

Original post by Tamsin Fox-Davies, Constant Contact It’s no secret that small business owners are passionate and hard working. It’s one of the main reasons why people decide to shop small, and it’s probably the reason why you were able to open your doors to begin with. So, it should come as no surprise that when we […]

5 Things Your Email Readers Probably Hate (And How to Avoid Them)

Original post by TAMSIN FOX-DAVIES via Constant Contact We’ve all had one of ‘those’ emails drop into our inboxes—the kind that make steam start to come out of your ears! Well, you may be unintentionally causing the same reaction in your readers because of a few mistakes…BUT the good news is that they’re easy to correct! I’ve picked out […]

Very Basic Startup Marketing

Original post by Rob Go via BI I was spending some time with an MIT senior who is very involved with the startup community and has spent some time working at venture funded companies.  We were chatting a bit about marketing for early stage companies.  How important is it?  Who does it well? Does it even matter? […]

7 WAYS ROCK A STARTUP ACCELERATOR MENTOR DAY

7 WAYS ROCK A STARTUP ACCELERATOR MENTOR DAY

Original post by RocketWatcher I spent the day yesterday at FounderFuel for their Mentor Day. If you aren’t familiar with FounderFuel they are a very successful startup accelerator based in Montreal. And what a day it was – 8 startups pitched and then did roundtable breakout sessions with over 50 mentors including VC’s, angel investors, entrepreneurs and […]