General

Startup Marketing is a Team Sport

Original post by crowdedocean Never before has startup marketing been more specialized, data-driven and, therefore, difficult to staff and challenging to manage. What was once known as “outbound marketing” was dominated by push or broadcast-oriented tactics (TV, radio, print, direct mail) to a diverse market of customers. That’s evolved into the pull or “inbound marketing” principles advocated by […]

What small biz can learn from the tech industry

What small biz can learn from the tech industry

Original post by Kristen Mozian via StatesmanJournal “The Lean Startup” has become a book that every tech entrepreneur has read and quotes regularly. Eric Reis, the author of the book, coined the term “lean startup” to reframe what it means to be a startup and the process that a startup should follow to ensure success… or at […]

By 2014, Most Companies Will Turn Everyday Tasks Into Games To Make Employees Work Harder

Original post by Max Nisen via BI A new report in the Deloitte Review shows how companies are already using gamification to motivate employees and attract consumers. One company, Opower, seeks to make using less energy something that’s social and easy to do. They do it by producing home energy reports that show how much more or less power you […]

New York City-based Startup Wantworthy Raises $1M in Seed Funding

New York City-based Startup Wantworthy Raises $1M in Seed Funding

Original post by Lolita A. Alford via FashInvest Site Strives to Make Bigger Vision a Reality Wantworthy, a New York-based startup has just raised a $1 million in seed funding. Unlike many other sites, Wantworthy lets you keep track of everything you want. You can save products from any site as you’re shopping online and come back to […]

Vote Hudl, LockPath, MindMixer or RareWire for B2B Startup of the Year

Vote Hudl, LockPath, MindMixer or RareWire for B2B Startup of the Year

Original post by DANNY SCHREIBER via  Silicon Prairie news Our four B2B Startup of the Year finalists have clients that range from city halls to NFL teams. But whether their users were analyzing a new city project or the most recent game film, these startups all took pages out of the right playbook, as each […]