When I was recruited for my current role, I was approached at a hackathon where I was pitching my own idea for a new startup. (Previously, I’d created and grown a different startup.) Having this background, it might seem strange that I then was interested in going to work with another entrepreneur. But I was […]
Launching a startup requires much more than just having a product idea. Initially, it is really challenging for startups to garner consumer attention as they are tight on budget, relatively lesser known or slight public appearance, no relationships with media or press, etc. Not to mention, that the early-stage startups can only employ a few […]
If you’re trying to market a business in 2017, you almost certainly need some kind of content or social media marketing. There are plenty of effective ways to use content to market small businesses in different industries. And members of our small business community have lots of experience using those different methods. Learn more by […]
The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “What are some of the biggest misconceptions about startup life?” is written by Phil Schraeder, president and COO of GumGum. Our culture […]
Instant failure would be better than a long and slow demise from diminishing returns. In a tech startup you can reach a point where your efforts bring diminishing returns. For all the hard work you put in, your customers just won’t bite. That leads to a death spiral, which is worse than failure. You can […]
The Dutch capital’s internationalism, tax breaks and fertile start-up scene make doing business in Amsterdam an attractive option for UK firms seeking an overseas foothold. Experts and business leaders discuss opportunities in the Venice of the north Amid the hasty predictions of London’s decline in the wake of the Brexit vote last June, the New York […]
Having someone with the right mix of skills can boost your company’s social media presence. A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. Related: 9 Social Media Goals to Set for Your Business A quick […]
What does it take to build a successful startup? Alongside a simple proposition and a strong vision, the people you employ are a crucial factor in driving success. It’s not always easy to find the right kind of talent, of course. We recently spoke with six executives from the Top 100 Disruptive Brands list – published […]
These are the strategies you need to know to find and keep the best of the best. Hiring is hard, but hiring for startups can be even harder. As a young company with limited cash flow, hiring the wrong employee can potentially break your startup. Therefore, you have to be very careful with your decisions […]
These eight founders and CEOs have advice for business newbies, so that we can reach success faster and easier than they did. The difference between a startup and a hugely successful business is often a few years (or more!), tons of hard work, a pinch of luck, vision, and timing. The vast majority of successful […]
For entrepreneurs, it’s not always easy to know when to throw in the towel or push on. If your startup is struggling, take some time to rule out that you’re doing everything to the best of your abilities, and always be open to bringing in outside help. Below members of Forbes Coaches Council offer advice […]
The turn of the calendar is cathartic for entrepreneurs — there’s something about starting a new year that inspires folks to launch a new startup, build a new product or raise capital. If you’re starting to raise capital, this is your guide. Let’s get to it. Step 1: Build your funnel Fundraising is a numbers […]
