Recruitment giant Adecco Group, has published its latest report, “#SocialRecruiting – Job Search, Digital Reputation and HR Practices in the Social Media Age”. Key findings show that social media is, and will increasingly become, the new job market place, but best practices and impacts are not always clear for both the jobseekers and the recruiters.
Over 17,000 jobseekers and more than 1,500 recruiters from 24 countries took part in Adecco’s survey, sharing their opinions and experiences on the use of social media for recruitment and job search practices. The data, analysed in collaboration with the Catholic University of Milan, Italy, covers the use of social media for professional purposes, its effectiveness in matching jobseekers with open positions, as well as the relevance of web reputation, and its impact on recruiting.
The results clearly show that social media is, and will increasingly become, the new job market place, playing a crucial role in the process of sourcing and recruiting.
According to the study, in 2013 more than half of all recruitment activity involved the internet (53%), with a particular focus on social media. The percentage for 2014 is expected to continue to rise, reaching 61%. Seven-out-of-ten recruiters say they use social media for their Human Resource activities, and five-out-of-10 jobseekers say they use social media to search for job opportunities. Almost 30% of jobseekers have been contacted through social media by a recruiter at least once, with 9% receiving a job offer.
Contrary to expectations, social media recruiting is no longer an exclusive prerogative of highly qualified and experienced candidates; the majority of profiles searched for via social media today are non-managerial ones.