Social recruiting solution Jobvite released the seventh version of its annual Social Recruiting Survey Wednesday, and the survey of more than 1,800 recruiters and human-resources professionals across various industries and regions found that social recruiting continues to become a priority for them, and that while Facebook has carved out a significant niche, LinkedIn is still the social network of choice on the recruiting side.
Social media-related findings by Jobvite included:
- 93 percent of recruiters currently use or plan to use social networks to support their recruiting efforts.
- 73 percent planned to increase their investment in social recruiting in 2014.
- 73 percent have successfully hired candidates via social media, with 79 percent of those hires coming via LinkedIn, 26 percent via Facebook and 14 percent via Twitter.
- Facebook is the social network of choice for job seekers, at 86 percent, but LinkedIn attracts 94 percent of recruiters, compared with 66 percent for Facebook.
- 93 percent of recruiters review candidates’ social media profiles before making decisions.
- 55 percent have reconsidered candidates based on their social media profiles, with 61 percent of those reconsiderations negative.
- Recruiters frown upon poor spelling and grammar (66 percent), profanity (63 percent) and indications of drug use (83 percent), while they were not swayed by political affiliation and religion.
- 44 percent of recruiters who have implemented social recruiting have seen improvements in the quality of candidates, while 44 percent have seen a higher quantity of clients and 34 percent have experienced quicker times to hire,
- 33 percent spend nothing on social recruiting, while 41 percent spend $1 to $999.
- Only 18 percent consider themselves to be social recruiting experts, while 82 percent classified themselves as proficient or novice.