Wix, the site builder behemoth that recently threw its weight behind HTML 5, is now reaching platform status as it opens up its 25 million+ users to developers through a new app marketplace.
Premiering with just 25 apps today, the Wix App Market has the potential to contort Wix into a competitor of services like About.me (which offer similar-looking 3rd party widgets), while creating a new marketing opportunity for HTML5 Web app developers.
Site builders, and now also app builders, are generally notorious among designers and developers, because despite attempts, drag and drop interfaces have never proven to be as effective as custom-designed sites created by skilled professionals. Unfortunately, however, the technical skill and budget required to achieve the best results is not available to the average person. That’s why more accessible offerings have emerged.