A social data analytics business based in London’s Tech City has netted £1 million of investment from a duo of firms.
Likely has banked a seven-figure investment round, with contributions coming from New World Private Equity and Charlotte Street Capital.
The one year-old business operates a system which allows customers to ‘better understand’ how people interact with topics they are interested in.
To date Likely has secured Coca-Cola and the British Government as customers to help develop presences on Facebook.
The new £1 million growth capital injection will now allow Likely to expand its sales and marketing efforts overseas as well as build its product development team in the UK.
As part of the deal, New World Private Equity’s Stephen Altman and Bo Pedersen from Charlotte Street Capital are set to join the board of Likely.