Let’s face it, you are pressed for time.
And when you do find a few free moments to sit down and write an email, you need to get it right the first time around. You don’t have time to waste.
That’s where a little email Feng Shui comes in.
Ok, I know what you are thinking…”Isn’t Feng Shui the Chinese practice that people use to balance the energy of their homes?”
You are exactly right. But surprisingly, there are similarities between balancing the energy of your home and the energy of your email.
Next time you sit down to focus on your email marketing, go into the process mindful of all the necessary elements your email needs to inspire action. This will save you time in the long run.
Here are five Feng Shui elements that every successful email should have.
The water element — Ease
Harmonious and refreshing, the water element brings about a calming energy of ease and purity.
Incorporate the water element into your email to create content that’s easy to consume. Here’s how:
Always use simple, clear language that is active and engaging. Include plenty of white space within your email layout so that it feels open, airy, and inviting. Avoid using tiny fonts that people will have a hard time reading on their desktop or mobile device. And finally, include subheads so that readers can quickly scan through your emails.
Note: Most people already scan through emails so you might as well make it easy for them.
The metal element — Precision
Promoting clarity and lightness, the metal element exudes the qualities of sharpness, precision, and efficiency.