Original post by crowdedocean Never before has startup marketing been more specialized, data-driven and, therefore, difficult to staff and challenging to manage. What was once known as “outbound marketing” was dominated by push or broadcast-oriented tactics (TV, radio, print, direct mail) to a diverse market of customers. That’s evolved into the pull or “inbound marketing” principles advocated by […]
Original post by Kristen Mozian via StatesmanJournal “The Lean Startup” has become a book that every tech entrepreneur has read and quotes regularly. Eric Reis, the author of the book, coined the term “lean startup” to reframe what it means to be a startup and the process that a startup should follow to ensure success… or at […]
Original post by Max Nisen via BI A new report in the Deloitte Review shows how companies are already using gamification to motivate employees and attract consumers. One company, Opower, seeks to make using less energy something that’s social and easy to do. They do it by producing home energy reports that show how much more or less power you […]
Original post by Lolita A. Alford via FashInvest Site Strives to Make Bigger Vision a Reality Wantworthy, a New York-based startup has just raised a $1 million in seed funding. Unlike many other sites, Wantworthy lets you keep track of everything you want. You can save products from any site as you’re shopping online and come back to […]
Original post by DANNY SCHREIBER via Silicon Prairie news Our four B2B Startup of the Year finalists have clients that range from city halls to NFL teams. But whether their users were analyzing a new city project or the most recent game film, these startups all took pages out of the right playbook, as each […]
Original post by INGRID LUNDEN via TC Facebook’s push for more engagement on its platform, to drive advertising and other monetization efforts (and to counterbalance that drooping stock price), is showing some gains, according to updated figures on both games and app usage released by the company today. Facebook now has 235 million people playing games on Facebook.com, up from […]
Original post by INGRID LUNDEN via TC Facebook has today moved one step closer in its proposed acquisition of photo-sharing app Instagram. The Office of Fair Trading in the UK has given the deal the all-clear. The announcement was made via an RNS regulatory statement, which briefly says the OFT would not refer the deal to the Competition Commission. A […]
Original post by London Media Centre Tech City, in East London, is one of the fastest-developing areas of the capital, attracting creative and technology start-ups and entrepreneurs from around the world. Benjamin Southworth is the deputy chief executive of the Tech City Investment Organisation (TCIO), which supports the growth of the tech cluster in East […]
Original post by Matthias Marschall via DZone The DevOps Zone is presented by DZone with partners including ThoughtWorks Studios andUrbanCode to bring you the most interesting and relevant content on the DevOps movement. See today’s top DevOps content and be sure to check out ThoughtWorks Studio’s Continuous Delivery Video Series and UrbanCode’s Webinars. The Lean Startup teaches us to focus on learning about what really works for our […]
Original post by startupchamp Just because you are a small business start-up with a limited budget, it doesn’t mean that your marketing has to suffer. There are plenty of low cost marketing strategies that you can harness to rocket your business success forward without costing you the world. Marketing Your Business on a Budget With a […]
Original post by RocketWatcher Most startup marketing plans are useless static documents. A great startup marketing plan is a dynamic operational blueprint that drives everything marketing is doing. It won’t be a single document but rather a set of documents used to actively manage marketing projects as well as acting as the current record of inputs, assumptions, […]
Original post by Christina Farr via VB This year’s Olympics earned the nickname “Socialympics.” It has inspired huge waves of tweets, brought down the reputation of old media giants, and earned athletes millions of new followers in weeks. Since the Beijing Olympics four years ago, the use of Facebook and Twitter has exploded. In 2008, there were […]
