Yammer, an enterprise social networks provider recently acquired by Microsoft, has moved to larger premises at Tech City in East London.
The new building will house the company’s Europe, Middle East and Africa (EMEA) leadership team, its sales, marketing and recruitment personnel and a developer centre.
The new developer centre will be the company’s first outside its headquarters in San Francisco, United States.
Yammer began hiring in London 18 months ago and is expanding its team in the UK capital as part of its company growth strategy.
The business relocation further consolidates the Tech City district’s reputation as a magnet for major players in the sector.
Yammer’s neighbours include other big tech names including Amazon, Twitter and the Google Campus, which are based alongside the British companies that originally started business in the area when it was a good place to keep overheads down due to cheaper rent.
The new office was opened by the Duke of York as part of his ongoing commitment to promote the UK technology industry.
The area has grown beyond recognition and has now passed the point where local people will recognise it as becoming gentrified. It has been transformed into a more fashionable district where large companies can take advantage of the big industrial spaces that used to be warehouses and factories.
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