Today Everything Everywhere, the JV between Orange and T-Mobile UK, unveiled some more details about its new 4G network — the first commercial LTE service for the UK market. It is going to be branded EE — a shorter name for a “faster” brand — it will be launched by Christmas, and will initially cover 20 million people, or 30% of the population of the country, with the aim for that to extend to 98% by the end of 2014. It also noted that it will be launching a new fiber broadband service, offering users connections ten times faster than the speeds of typical UK broadband today, initially to cover 11 million people.
In a presentation in London today, company noted that it will be putting a lot of marketing muscle behind EE, including converting 700 existing Orange and T-Mobile stores to EE shops, and today it also revealed the first new handsets for the service. Among them is an exclusive for the new Lumia 920, one of the new devices unveiled by Nokia and Microsoft last week, built on the Windows Phone 8 operating system.
They will include the Samsung Galaxy SIII LTE; the new Nokia Lumia 920; the smaller Nokia Lumia 820; the HTC One XL; Huawei Ascend P1 LTE ; Huawei E589 Mobile WiFi; and the Huawei E392 Mobile Broadband stick.
EE says that the first stage of the rollout, to become completed by the end of this year, will cover 16 cities.
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