Original post by Kara Mignanelli via Social Media Strategies Summit
Social Media engages your audience in a more direct way than with other recruiting mediums. Here are some helpful tips to consider when looking at the social impact in your overall recruitment strategy.
1. Identify Your Goal
Before you engage in social media, ask yourself what your end goal is – branding and awareness; client lead generation; candidate pipelining; candidate or client communication; or employee engagement? You should know where you’re going so you can measure your efforts down the road.
2. Open Dialogue
Social media is about creating an open dialogue and building relationships with others, with the end goal of creating an active community. Engage your audience and keep them coming back for more.
3. One Platform at a Time
One step at a time, or so they say. Head to your top pick and get comfortable with the interface and its unique features. Take your time to plan and follow through on posting new materials, developing a user base, and encouraging employees and others to actively utilize another platform.
4. Reputation Management – from the Inside Out
As you know, social media is all about word-of-mouth marketing. Share success stories, from an employee’s perspective, about working with your organization. This unique knowledge will go far with candidates who don’t know the internal culture of the organization.
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