Forbes covered the launch of Poppin, a new vertical online retailer, back in September. With one quarter now under its belt, we revisited with CEO, Randy Nicolau, and CMO, Kevin Ranford, to learn how the company, which is selling products to define people’s workstyle, is driving growth.
Brandon Gutman: Since Poppin’s official launch last September, has consumer response and demand been in line with your expectations?
Randy Nicolau: Yes, we are excited to have successfully driven demand in two distinct markets, both consumer and corporate. The consumer market has already driven thousands of transactions for us in our first three months since launch, and the corporate market has driven five to six figure orders.
What did the competitive landscape look like?
Randy Nicolau: One of the competitive advantages Poppin has is that we design what we sell, rather than being strictly a re-seller, which allows us to provide our customers with consistent style and quality across all of our product categories. Further, since our launch last September, Poppin has successfully created a new “workstyle” shopping category and validated the demand for fashion-forward, design-focused products for one’s work-lifestyle.