BANGALORE: Two of the world’s largest software makers – Oracle and SAP – have brought their global fight to India, where enterprises are spending more than ever before on technology.
In the past few weeks, California-based Oracle has published advertisements specifically targeting the clients of world’s largest business software maker, SAP of Germany. The advertisements proclaimed that ‘Oracle Surrounds SAP’, with 96% of SAP customers running Oracle applications.
“Oracle is picking up on advertising now in India which it sees as a critical market to convert over from SAP,” said Ray Wang, chief executive at enterprise software advisory Constellation Research.
As Indian enterprises become more sophisticated consumers of technology, software vendors like Oracle with $37 billion in global sales and $18-billion SAP are striving hard for their mindshare.
Over the past few years, the software giants Oracle, once a database specialist, and SAP, an enterprise resource planning software specialist, have each been expanding into the other’s turf. Oracle started it in 2005 with the purchase of PeopleSoft, an enterprise resource planning software maker that competed with SAP. The German company returned the favour by first tying up with and later acquiring database-maker Sybase.