New York Times experiments with HTML5 iPad app

New York Times experiments with HTML5 iPad app

Original post by  via paidContent

While the New York Times has been firmly on the native app bandwagon, it’s now showing some interest in web apps with Tuesday’s launch of an experimental HTML5 app for iPad . The app, which only works on Apple’s Safari browser, is available to digital subscribers of the NYT’s Web + Tablet and All Digital Access plans.

The app allows users to consume content in a number of ways, including a trending section that lets people see what’s popular on Twitter from the past hour. There’s also an option to access TimesWire, a firehose feed of all the content on in reverse chronological order. Users can also view today’s stories by topic headings or see across all of the sections of the Times.

The limited nature of the web app suggests it is just a way for the Times to test the waters of HTML5 as it continues to develop its native apps. But it is noteworthy for a couple of reasons. By launching a web app, the Times can avoid paying Apple’s required 30 percent cut for in-app purchases on subscriptions.


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