MeteoGroup: Delivering Better Understanding of the Weather

MeteoGroup: Delivering Better Understanding of the Weather

Let’s have a closer look at MeteoGroup – our exhibitor for Amsterdam TechJobFair which happens in several days. In this interview, you’ll find all the info you need about them so have a look and grab your last minute ticket!

Who are the creators of your brand? What do they do in life? What are they passionate about?

The founders of MeteoGroup, at the core, are Meteorologists. MeteoGroup was founded by a group of Meteorology students from the Wageningen University. Today we are a much more diverse group of scientists, meteorologists, technologists, storytellers, product innovation experts, and much more. We understand that technology is essential to using our knowledge of the weather to make better decisions. We are – of course – still fanatical about the weather. We chase storms, have weather stations in our back gardens and get really excited about clouds.

What’s the story behind the creation of your company?

The founders of MeteoGroup believed that awould improve people’s lives and the way they operate their business. We are inspired to help companies save lives, money and the environment with our products, services and solutions.

What’s your current view on the market you work in? What makes you feel like your brand stands out?

the market we are working in is increasingly competitive. Like many industries, startups with a lot of capital are challenging most established players. MeteoGroup stands out against the competition for a number of reasons. Most importantly because our weather data is the most accurate. In the industries we work in, this is profoundly important. Despite our history and size (about 300 employees), we are nimble and dynamic like a startup.

What’s the thing that you value/appreciate/cherish most about what you do as a brand?

What we cherish is that we have the ability to not only improve people’s businesses but also keep people safe. Whether it’s providing safer routes for ships through rough weather or helping municipalities make better decisions about how to manage their roads, the different pieces of our business have a profound ability to improve people’s lives.

Do you have a special story of something unique you did for a client?

Our biggest project of last year was to help the BBC to improve the quality of their weather data, and provide an even better experience for viewers and users of the BB weather website and mobile app. The contemporary design of clearer graphics now allows for more detail and information.
So what do you think about them now? Remember, you can still meet with them in person at Amsterdam TechJobFair – book your last minute ticket now. Also make sure you visit their website, Facebook, Twitter and Linkedin!