Go Daddy has for a while been building out its domain registering and hosting business into business services to create new revenue streams to compete against the likes of Google and Amazon in serving the small/medium business sector, and today that strategy took a mobile turn, with the launch of a new mobile component to its Website Builder service. Go Daddy customers can now optimize websites for the mobile web, or create new ones altogether, and they can also now add in mobile commerce services as part of that process.
Jason Rosenthal, the operating executive at investor Silver Lake Partners who now also serves as Go Daddy’s president of products and technology, tells TechCrunch that the new product is part of a longer-term strategy to work a lot more mobile services into Go Daddy’s business.
“The way we think about it is, where is the market today and where is it going?” he asks. “We’re hearing loud and clear that mobile is becoming a huge channel for our small and medium business customers, so we want to be there.” This could also lead the company into some acquisitions in the future: Go Daddy earlier this year acquired Outright, a cloud-based financial management company, and at the time the company noted that it was looking to build out its services business with more strategic acquisitions.