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Respecting the “G Word” — Why Gamification is Here to Stay

Original post by Scott Schnaars Scott Schnaars will be presenting at the TechMeetups Guru Program covering Sales, Partnerships, Alliances & Affiliates. Recently, I attended the Digital Shoreditch event here in London, a popular event for the region’s technology industry.  Specifically, I attended the PLAY day, which focused on “gamification.”  While themes of the day varied, the one constant was […]

Is Your Business Model Viable? An 8-Point Test

Original post by Investopedia You have a great business idea, and even got started on a business plan. But now you wonder: is my upstart business model really viable? Here is an eight-point test to tell you if you should forge ahead with your business idea. Uniqueness Before you worry about upstart financing, marketing or business location, […]

INFOGRAPHIC: WHAT’S THE CHANCE A STARTUP BUSINESS WILL FAIL?

Original post by InfographicsArchive Being a startup themselves, the folks at staff.com are very interested in the factors that contribute to a startup’s success, so  they created this infographic on the chances that your startup will fail or succeed. This also includes some research on projections for the best sectors to start your new business.   Read […]

An Exclusive with… Scott Schnaars, General Manager EMEA of Badgeville

Original post by The UP Group Scott Schnaars will be presenting at the TechMeetups Guru Program covering Sales, Partnerships, Alliances & Affiliates. What inspired you to join Badgeville? I’ve known Kris Duggan, our CEO & Co-Founder, for a number of years.  He is one of the most inspiring and driven people that I’ve ever met.  I worked for […]

Marketing Hourglass – Beyond The Funnel

By John Webb  John Webb will be presenting at the TechMeetups Guru Program, covering Low Risk, High Reward Marketing & PR for Startups. The Marketing Funnel, Sales Funnel or Adoption Funnel, as the concept is commonly referred to, is one of the core marketing models used by companies and consultants to outline the progression of potential customers […]