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Respecting the “G Word” — Why Gamification is Here to Stay

Original post by Scott Schnaars Scott Schnaars will be presenting at the TechMeetups Guru Program covering Sales, Partnerships, Alliances & Affiliates. Recently, I attended the Digital Shoreditch event here in London, a popular event for the region’s technology industry.  Specifically, I attended the PLAY day, which focused on “gamification.”  While themes of the day varied, the one constant was […]

The 5 Phases of Growth Hacking

Original post by RYAN HOLIDAY via Mashable It’s a spectacular feat. Right in front of our eyes, a group of marketers helped build billions of dollars of brand equity on products like Facebook,Twitter, AirBnb, StumbleUpon, Zynga, Dropbox, Reddit and LinkedIn. Stunningly, these brands were built without traditional advertising, brand partnerships or celebrity endorsements — in less than a decade. And the people who did it blew […]

Top 5 FinTech Trends Banks Are Worried About

Original post by Sarah Boisvert An explosion in new technologies has changed the way the world does business. From mobile and online banking, PayPay copycat payment systems, custom analytics, and open integration to barter systems and BitCoin, new options give individuals and businesses better, quicker, and smarter access to financial systems. But the traditional banking world […]

An Exclusive with… Scott Schnaars, General Manager EMEA of Badgeville

Original post by The UP Group Scott Schnaars will be presenting at the TechMeetups Guru Program covering Sales, Partnerships, Alliances & Affiliates. What inspired you to join Badgeville? I’ve known Kris Duggan, our CEO & Co-Founder, for a number of years.  He is one of the most inspiring and driven people that I’ve ever met.  I worked for […]

Marketing Hourglass – Beyond The Funnel

By John Webb  John Webb will be presenting at the TechMeetups Guru Program, covering Low Risk, High Reward Marketing & PR for Startups. The Marketing Funnel, Sales Funnel or Adoption Funnel, as the concept is commonly referred to, is one of the core marketing models used by companies and consultants to outline the progression of potential customers […]