A new report in the Deloitte Review shows how companies are already using gamification to motivate employees and attract consumers.
One company, Opower, seeks to make using less energy something that’s social and easy to do.
They do it by producing home energy reports that show how much more or less power you used than your neighbours, along with ways to cut down.
The company combines those reports with an online platform where users can share ideas and earn points and badges. All the while, the company is saving people money and producing data that helps utilities promote energy efficiency
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