4 Secrets for Marketing on Pinterest

4 Secrets for Marketing on Pinterest

Original post by  via Inc

Can’t spend as much as you’d like to on marketing? Here’s how one clothing company uses Pinterest to close the gap.

It’s a common problem for a small start-up: You have a great product, but it’s tough getting the word out in a crowded marketplace. Especially when your marketing budget can’t match those of your better established competitors. Pinterest may be a way to level that playing field.

That’s how it worked for Lisa Daniel and Elizabeth Thurer, co-founders of Elizabeth Daniel New York. “We were looking for a product that didn’t exist,” Thurer explains. “We loved the look of a woven white shirt but hated the feel. So we did a hybrid shirt that has a knit body and a crisp woven collar.”

The company launched in October 2011, and had sold more than 1,000 shirts by the end of the year. “We knew we were a success when stores started contacting us and requesting inventory,” Thurer says. The shirts are now carried in 25 retail stores.

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