Thus far, 2025 is proving to be a significant year for the development of new technologies and tech-driven innovations, ranging from more sophisticated cybersecurity solutions and advanced disease detection software to advanced quantum computing techniques and the democratisation of AI. Unfortunately, technology is also evolving so fast that UK tech skills are struggling to keep up.
Today, as many as four in every five of the country’s businesses are experiencing a tech talent shortage. Industry professionals believe this skills gap grew due to a number of factors. In not keeping up with the latest advancements, educational institutions are less capable of preparing individuals for entry-level roles. Others theorise that the world’s biggest tech companies are also to blame, as they attract most of the skilled candidates on the job market.
This trend ultimately points to the urgent need for tech recruiters from smaller companies to step up their game. Full fibre broadband, which involves directly connecting properties to internet service providers (ISPs) using lightning-fast optic fibre cables, can help. Here’s how you can benefit from them:
Expanded talent pools
Today, over 92% of jobs are exclusively advertised online. However, a lack of equal access to reliable broadband connections hinders listings from reaching the right candidates. With urban centres generally having better access to stronger connections, you may be missing out on great tech talent from the countryside—especially with the emergence of the Oxfordshire growth zone for AI showing that regional tech industries are booming.
With more ISPs connecting both the UK’s city and countryside to more modern broadband infrastructure, investing in full fibre means you can effectively expand your talent pool. But what is full fibre, and how can businesses and recruiters take advantage of it? According to ISP Zzoomm, full fibre cables are able to withstand rain or snow and allow gigabit data to traverse long distances without signal loss. The full fibre broadband plans offered by Zzoomm’s local teams are, therefore, capable of preventing downtime that causes delays and connection drops. This can be particularly helpful given that rural areas like Hereford—home to tech startups like the IoT-focused ZoVolt and AI-powered Mindtech—can be prone to service disruptions.The most recent, which was caused by Storm Bert, caused a Sky Broadband outage that lasted more than 24 hours. As such, more dependable full fibre connections can help facilitate easier, more efficient recruitment processes and interviews with rural candidates and businesses.
More efficient workflows
Full fibre broadband is also faster than regular broadband because its cables link you directly to your ISP rather than passing through a street cabinet first. Those cables are also made of a material called optic fibre—which, unlike traditional copper cables, can transmit data faster over longer distances using light instead of electric signals. Unfortunately, many networks in the UK still leverage partial fibre connections that use both cables, resulting in weaker WiFi connections that cause 49.9% longer internet loading times compared to full fibre. These can significantly impact more intensive, comms-based tasks at work—including the vetting, shortlisting, and interviewing responsibilities involved in tech recruitment. Since full fibre can eliminate lag, full fibre broadband can easily make your workflows more efficient. That’s especially true if you decide to use our Online Recruitment Day service, which streamlines the tech recruitment process by organising and promoting candidate meetups for you. We’ll even come up with an hour-long presentation pitching the benefits of working at your company—all you need to do is get some presenters to fill up your speaking slot and participate during Q&A sessions. If you’re on a full fibre connection, you can seamlessly do all that on the online telecommunications platform we’ll host the meetup on.
Improved cost savings
Sourcing new talent is expensive. According to recruitment director Rebekah Shields, a company’s costs will include advertising vacant positions, investing in third-party services and software to screen and shortlist candidates, and paying recruiters for their time and effort. Recruiting in tech can be even more pricey because of just how competitive the industry’s job market is. The good news is that full fibre broadband can help you cut costs. That’s precisely because it facilitates faster and more reliable internet connections. Slow broadband speeds can cause a single recruiter to lose 44 minutes of productivity a week. On the whole, that costs the UK £11 billion a year. Those losses can exacerbate the costs of recruiting. Because tech recruiters working with full fibre connections can both reach more candidates and get through their tasks faster, they can wrap up the hiring process sooner—and rack up significant cost savings along the way.
