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How to increase your email open rate

Chris Linn at Minicabster considers a few ways to increase email open rates for digital marketers.  You might be awesome at creating cracking content for your emails. Got a hot deal? Great. An interesting story? Fab. But getting people to actually click and open your email is a whole different ball game. A lot depends […]

PRODUCTIVITY TIPS FOR THE “KITCHEN TABLE START-UP

1 Create a dedicated work space. Working out of the house? Carve out dedicated work space, and keep the dog away from the phone http://t.co/yu4cZTOp #news — KC Link (@KCLinked) December 14, 2012 Love morning conference calls.. working from bed is too cosy, makes me to fall back into sleep. #goodmorning #snooze — SarahKingaSmith (@SarahKinga) […]

Start-up marketing

Chris Linn from Minicabster argues that a decent marketing plan should form the crux of any start-up strategy. So you’ve designed an ace product that is going to set the world on fire. Congratulations. But how, exactly, have you planned to tell people about it? Flyers on car windscreens? House calls? Shouting from the rooftop? […]

Writing a Specific – But Not Overwhelming – Job Description

In the race to attract top talent for your tech start up, the very first order of business is to write a great job description. Just as a resume introduces you to the candidate, the job description is the first glimpse a potential employee has into your start up business, your company culture, your attitude […]

Cambridge’s leading tech startups

Original post by Nicola Davis via The Guardian What it does Aqdot has developed and patented new technology for creating microcapsules filled with a range of active ingredients. These ingredients can then be released, under control – a technique that can be tuned to myriad applications. “The early priorities are the home care, personal care, nutraceuticals and agrochemicals markets,” […]