Pay-to-win can be viable business model, says Gibson
Original post by Craig Chapple via develop Developers urged to look beyond vocal minority and investigate commercial practices of top games Employing aggressive monetisation strategies and pay-to-win models can lead to commercial success, says Games Investor Consulting director Nick Gibson. In his latest Develop column, Gibson said that despite a vocal minority in many games objecting to ‘sophisticated’ microtransaction models, […]