Original post by Leo Widrich via OnStartups
The Complete Guide to Getting Press Coverage For Your Startup
Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached out for help on how to best get press for their startup. I could help them with a quick email response, but it never felt quite appropriate.
So from now on, just a link to this guide will hopefully be useful.
Over the past 6-9 months, I am extremely thankful for the amazing stories lots of great writers from news and tech sites have written about Buffer.
To put it into perspective:
Mashable featured us 6 times, TechCrunch twice, over 10 articles in The Next Web, plenty of write-ups from ReadWriteWeb, GigaOm, LifeHacker, VentureBeat, Inc. Magazine and others. In total, there were over 40 stories by these notable sites written about us, each one based on the tips in this guide.
It is up to you to judge how good or bad the above outcome is and there are others who have done better of course. And one of the things I still fail on, is getting covered by mainstream media, such as CNN, Forbes,and FastCompany and co.
Yet, I wanted to share my experience with you on what we have achieved with Buffer and spill all the knowledge I have for getting covered. Literally everything, down to the tiniest detail.
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