4 Ways To Conquer Your “Entrepreneurial Hiring Handicap”

4 Ways To Conquer Your “Entrepreneurial Hiring Handicap”

Original post by  via B2C

As an entrepreneur, you are handicapped. Very few job seekers have heard of you (yet!); however, they have heard of the tons of employers with more popular brands.

But you know that.

Don’t fret: we’ve got some secret hiring weapons for you to unleash.

Have you ever heard of ReTargeter? Each of their job descriptions (e.g. ReTargeter’s Account Manager) is getting 900 to 1,800 visits (and one got 40 Facebook likes!) from around the web at very little cost. That level of traffic outpaces many of the largest brands in their industry (Internet advertising).

ReTargeter’s secret?

They have a clear focus on social recruiting: specifically, creating job descriptions that are super-shareable.

A shareable job has similar qualities to the other content (videos, websites, and photos) on the Web that you regularly share with your own social network. They are:

  • Socially connectable
  • Visually appealing
  • User-friendly

Creating a shareable job allows your startup to be more strategic and competitive with those larger HR departments and armies of recruiters who have much larger budgets.

Here are five tips to conquer your hiring handicaps as a startup:

1. Make your careers website easy to access and user-friendly.

Big employers have a lot of stuff to show on their website. You, the entrepreneur, are new and have less to show. So, your job openings can stand out more.

For example, ReTargeter puts a “We’re Hiring!” message on the top of its website (above the header). Nothing is more annoying to job seekers than having to search for a company’s careers section.


We’re excited to announce we’re holding our New York City, US Job Fair on November 29.
Find out more information by visting the NYC Jobfair page