Guru Program

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Attend in London and get:

  • 8 Guru Workshop Sessions on Tuesday & Thursday evenings
  • Practice your pitch in front of experts
  • 30+ Mentors around the world to advise you and grow your network
  • Online course materials you can refer to and keep
Guru-mentors2.2

FAQ

How does it work?

  • We take absolutely no equity in your company
  • Learn from serial entrepreneurs and domain experts. Keep those contacts for life
  • Work with any number of mentors you want
  • Think some of the mentors can add value to your business?
  • You’re free to work with them more closely on terms which suit you both
  • Get early access to Angels and VCs who watch your progress during the Program

What do you learn?

The Program is delivered over 12 weeks and covers key areas that a startup Founder should be familiar with.  It includes group mentoring as well as an opportunity for our startups to present to the TechMeetups community on Graduation to gain early adopters and user feedback.

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Sessions_03

Taking the plunge and running a new startup essentially means you find yourself in new territory, doing things no one has attempted to do before. Finding a scalable business model as quickly as possible is your primary objective.

During our first TechMeetups Guru Program session, our Gurus will take you through the vital tools, methods of thinking and lessons learned by others which will help you iterate towards a viable business model. Covering this ground is essential before thinking about pretty much anything else: business plans, technology, branding or finance.

• What is a scalable business model and how do you identify one?

• How do you build a value proposition by solving real problems?

• How do you understand and serve your potential customers’ needs effectively?

Mentors:

Andrey Kessel, Investor, Entrepreneur

Andrey will talk about the “mental models” or essential ways of thinking about the putting together and evolving technology start-ups that he has developed over the years spent in the venture industry. He will also present some successful and not so successful real life examples from his operational and investment life that included 15 Board roles, involvement with over 100 companies, 3 IPOs/listings, multiple exits, 9 completed M&A and over 50 financing transactions on different sides of the negotiating table.

David Blumenstein

David Blumenstein is currently the founder and director of Tekworks, which seeks to discover innovative and emerging technology companies, from all over the world, providing them with strategic, business and corporate development services. Alongside its global network of venture capital, private equity, hedge funds, asset managers and corporate investors tekworks participate directly in private placements, spin outs and mergers & acquisitions. Prior to Tekworks David co-founded The Hatchery, a Venture Catalyst Platform in New York City, served as CTO for EuroRSCG/Havas and Director of Interactive Technology for Ogilvy and was a Systems Analyst at Salomon Brothers on Wall Street for both its Investment Bank and Trading Floor.

Alexander Shelkovnikov, Strategy Manager at Deloitte

Alexander ShelkovnikovPassionate about telecoms, media and technology with a particular interest in corporate and growth strategy, wireless, mobile and digital disruptive technologies, innovation, capital markets and electronic payments.

Experience consulting strategy in telecommunications, media and technology sectors, payments industry, financial modelling, research, project management and business analysis. Actively involved in development of thought leadership and predictions. Author of refereed journal and conference publications.

IDEALondon
69 Wilson, Shoreditch
EC2A 2BB London
United Kingdom

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Sessions_04

Setting up the right company structure for your Startup. Not only does it help keep sharing between founders clear and concise but also paves the way for may things you would like to do with your Startup once it becomes the next Facebook :)

Once you have the right structure for your business, what about your idea your IP? Many a times, entrepreneurs are scared to even discuss their ideas with others for fear of someone “stealing” their ideas. If they do not have their IP protected, this is a completely rational fear.

Don’t fancy a trip behind bars? Then come and learn what you are legally allowed to do and not to do with your startup.

In this part of our Guru Program, you will learn:

1. How to protect yourself from others stealing what is rightfully yours; your ideas and your startup.

2. The laws that pertain to you and your startup

3. How to incorporate yourself into a legitimate business.

Mentors:

Keith McAlister

Keith-McAlisterKeith McAlister is head of Kingsley Napley’s corporate and commercial practice area.  He advises on all commercial issues and corporate transactions, including mergers and acquisitions, joint ventures, private equity investments, MBOs and group reorganisations. He works closely with shareholders, directors, investors and other professional advisers and is an expert across the corporate board from start-ups to flotations or sales.

Michael Carter

Michael qualified as a Chartered Accountant with KPMG in London in 1978. Typically thereafter employed as ‘Finance Director’ he worked for a number of companies in the UK, often for US parent companies in a variety of industries including  vending, telecoms and software. Author of ‘Take the plunge – 101 things you need to know before starting your own business’.

Simon Taor, Partner and Patent Attorney at Venner Shipley LLP

Simon-TaorSimon is a Chartered and European patent attorney. He joined Venner Shipley in May 2012, having previously been a partner at the London office of another large firm of patent and trade mark attorneys. In addition to working with large multinationals, he has a large amount of experience working with universities, tech start-ups and SMEs.

Alex Shall , Director at Cliftons

Alex-ShallAs a chartered accountant and tax advisor Alex Shall worked with start-ups across a variety of traditional and new media sectors.

IDEALondon
69 Wilson, Shoreditch
EC2A 2BB London
United Kingdom

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Sessions_05

Your startup will always be judged by the quality of your team and your product will be the sum of that team’s effort. Getting the dynamics of that team right can mean the difference between exponential growth… or none at all.

In this session you’ll find out how to cover yourself, your assets and code however you choose to work with your co-founders of hires. Find out how incentives and benefits can help you compete for the best talent against other employers who are able to offer bigger pay packets. Discover how you can tap into online hiring effectively to take advantage of a global pool of talent to get your product developed and marketed by experts, often at unbeatable costs.

What you must know if hire anybody for your startup
Everything you need to know about Recruitment Law and Immigration
How to attract the best talent and keep your employees incentivised
How to make the most of the global talent pool
Founder stories: Your first hires & how to keep the relationship with you co-founders sweet

Mentors:

Haley Conick, Country Manager at Elance

Start-up specialist, digital strategist and Cambridge graduate, Hayley is now Country Manager for Elance where she has the strategic and operational responsibility for raising the platform’s profile nationally. Hayley was a founding member of Smarta.com backed by Michael Birch and Theo Paphitis. She wrote the original business plan and spent five years building Smarta into the UK’s leading platform for small businesses.

Matt Sneddon, Business Development Manager at Ciklum

Matt-Sneddon

Matt has had extensive experience of the Global Outsourcing market both from the point of view of a customer and also whilst working for outsourcing service providers. He has worked with outsource providers based in South East Asia, Eastern Europe and the UK whilst working for companies such HSCB, KPMG, BP and O2 as well as with a number of smaller start-up organisations, and is well  versed in the potential benefits and pitfalls of Global Sourcing.

 Matt is currently Business Development Manager for Ciklum, an innovative Danish IT Development company with a unique ‘Own Team’ model that can bring all the advantages of outsourcing whilst retaining the ‘in-house’ team approach; and he looks forward to sharing his views on how best to leverage the Global Talent Pool.

IDEALondon
69 Wilson, Shoreditch
EC2A 2BB London
United Kingdom

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Sessions_06

What should your first marketing campaigns look like? How will you evaluate its success? What is the best way to use social media in marketing? How do you run a PR campaign and establish long term relationships with journalists?

In this session our Gurus will help you understand how to evaluate the most effective marketing channels for your product, how to construct your messaging and which tools can help evaluate the success of your campaigns. What’s more, they’ll let you know how you can kick-start your customer acquisition campaigns on the lowest possible budget for maximum returns.

Mentors:

Tamsin Fox-Davies, Development Director at Constant Contact UK

Tamsin is Constant Contact’s educational marketing expert in the UK. Tamsin has more than 10 years experience supporting small business, with a background in small business marketing and development. She is a published author, and also writes for the Constant Contact blog, Women Unlimited, and other national and regional outlets. She sits on the board of the Association of UK Business Mentors, and founded the Entrepreneurs’ Finishing School.

John Webb, Marketing Director at Rackspace

John-WebbWith 20 years experience in Growth Marketing for tech businesses across sectors including Internet, Mobile, Games and B2B IT, John work directly with founders and startup teams on the activities that will drive growth – NOT buzz-word laden, high level ‘strategies’, but down-and-dirty practical tools, skills and know-how that are relevant to their context. He acts as a mentor, advisor and speaker on numerous Incubator and Accelerator programs including: Techstars, Oxygen, ignite100, dotForge, Entrepreneur First, Accelerator Academy, Launch48, Springboard and Dreamstake; as well as a judge for pitching competitions such as Startup World and Tech City News Elevator Pitch.

 

Claire Unwin, Senior PR Consultant at Rostrum Communications

Claire-UnwinClaire Unwin is a senior account manager at a corporate PR firm and specialize in technology PR. She has experience helping a variety of brands – from large corporate enterprises to small, start-up companies – develop campaigns designed to grow their profile and share of voice against competitors. In particular, she has experience executing media relations, analyst relations, social media, copy writing and customer advocacy campaigns. Claire has experience working with a wide variety of stakeholders at all levels within an organization

IDEALondon
69 Wilson, Shoreditch
EC2A 2BB London
United Kingdom

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Sessions_07

It would be nice if some good PR & Marketing were enough to get you all the customers you want, but the reality is you’re more than likely going to be chasing and closing those first big deals yourself. That’s a daunting prospect if you don’t have a background in sales so in this session our Gurus will help you understand the basics of selling to individuals, corporates and the public sector. They’ll also be advising you on the best way to structure your sales processes and how to manage your customer feedback to keep iterating your product.

Mentors:

Scott Schnaars, GM - EMEA at Badgeville

Scott-SchnaarsHighly successful sales representative and global sales manager with a proven track record for building new and developing existing teams.
Specialties: Sales, Sales Management, evangelism, community development & management, business development, contract negotiation, sales force automation implementation, sales operations primarily in the software & internet industry. Scott Schnaars is also a pretty good blogger.

Tom Samodol,entrepreneur, mentor

Tom-SamodolTom Samodol has 12 years of experience in advising startups, companies (private and listed) on investments, acquiring and selling technology businesses and fundraisings (pre-IPO, IPO) in his previous career (Head of Technology Investment Banking at Dresdner).He is coaching and mentoring startups in technology across Europe on scaling and growing the business (creating systems and process to maintain customer service, handling pressures and expectations of investors, incentives, staff retention). Particular focus on mobile, internet, software, fintech, payments and IT services.

Ruzy Chishty , Sales Strategist, Mentor, Crowd Funding Expert, Startups Advisor

180a197Ruzy Chishty  is Crowd Funding and Startup Expert focusing in Sales, Partnerships and International Business Development.Successfully transitioned from working in Fortune 500 companies and international development roles around the world. Generated over $25M in business and launched ventures in Asia (China, India, Singapore, Malaysia, Taiwan, Korea, Thailand and Hong Kong), Australia, New Zealand and Europe. Lived in 6 different countries including the US. Well versed in Asian, Middle East and Latin American Culture. Travelled to over 54 countries.

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69 Wilson, Shoreditch
EC2A 2BB London
United Kingdom

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Sessions_08

Once your idea and value proposition has been proven, it’s time to concentrate on constructing an efficient, repeatable customer acquisition and retention process.

Find out some of the most simple and innovative ways to stay lean, scale your operations and set yourself apart from the competition by understanding the mindset you must adopt if you want to become a $1billion startup.

Mentors:

Andreas Bauer, Managing Director at four40

Andreas-BauerStart-up specialist and founding partner of four40, I work with start-ups and young companies from various countries in Europe and the US to help them grow their business internationally. Scaling quickly is key to survival and to achieving a high valuation and important exit. For European start-ups, this requires an international mindset and focus from day 1. I rely on a network of Growth Business Partners in several markets and apply and share my experience from working in international environments for many years to the benefit of young companies

Ruzy Chishty , Sales Strategist, Mentor, Crowd Funding Expert, Startups Advisor

180a197

Ruzy Chishty  is Crowd Funding and Startup Expert focusing in Sales, Partnerships and International Business Development.Successfully transitioned from working in Fortune 500 companies and international development roles around the world. Generated over $25M in business and launched ventures in Asia (China, India, Singapore, Malaysia, Taiwan, Korea, Thailand and Hong Kong), Australia, New Zealand and Europe. Lived in 6 different countries including the US. Well versed in Asian, Middle East and Latin American Culture. Travelled to over 54 countries.

IDEALondon
69 Wilson, Shoreditch
EC2A 2BB London
United Kingdom

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Sessions_01

With so much competition online, providing a great user experience has never been more important for a startup. Not everyone will have a UX specialist on board from the very beginning, but understanding how to make your app and site user-friendly can be done by anyone, if they know how.

Your site should be accessible and attractive technically as well as visually to your potential customers, which is why the second part of this session focuses on design and branding, something we believe you should think about early on and continue to iterate as your marketing activities provide you with informative data.

During this session our Gurus will help you understand how your vision can become a great product that people love to use again and again, resulting in the creation of a repeatable sales process – an essential step in scaling your operations.

Why UX matters and how to get started
What it takes to build a great online and mobile product
How to think like a designer
Getting your brand right

Mentors:

Rui Barroca, Mobile User Experience Designer Consultant

Rui-BarrocaRui worked for international companies as much as for small and medium businesses. Being part of small teams has given him a good working understanding of how all pieces of digital communication and applications come together to form a whole.

IDEALondon
69 Wilson, Shoreditch
EC2A 2BB London
United Kingdom

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Sessions_02

Development platforms can be a tricky decision. The decision can vary based on your budget, past experience, how easy it is to find developers, cost of maintenance, functionality provided, scalability, ease of migration, etc. etc.

We get some of the best tech Gurus to talk about all these and help you make that critical decision.

Our Gurus have a wide breadth of development experience as well as in-depth knowledge of some of the state of the art development platforms that will be shared & discussed in this session.

Mentors:

Denis Margolin, Vice President of Mobile Solutions at DataArt

Denis-MargolinDenis joined DataArt in 2005 as a project manager turned business analyst, focusing on new technologies and market opportunities. He spent several years working on R&D projects in the evolving mobile solutions market, becoming an expert in different mobile platforms. His newly acquired expertise persuaded the company to establish a formal Mobile Solutions Practice at DataArt, currently one of the best performing in the company. Denis leads all marketing, sales and R&D initiatives in the sector, and is a sought-after spokesperson in the media.

 

Shawn Ghosh, Founder TechMeetups

shantanu-shawn-ghoshShawn has over 20 years of experience in the Software Industry having started his career teaching himself ‘C’ language and launching his own Startup in College and exiting 3 years later.

He has worked on development platforms that have evolved from languages like C, Delphi & Visual Basic in the 90′s to PowerBuilder & .NET and morerecently PhP & Javasript.

He will be talking about new platforms that are emerging to become interesting options for Startups to get their Apps out through the door. These platforms are non programmer focused, easy to learn, quick to build on, supported by massive communities and very cost effective.

IDEALondon
69 Wilson, Shoreditch
EC2A 2BB London
United Kingdom

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