Prior to our annual Memex Conference, we are launching a pre-event Mega Memex Week that is dedicated to creating a dialogue between art and scientific findings in the world of market research! We are celebrating our research, innovation, and art with our community here in Kreuzberg!
Building a company upon psychological theory to offer the best possible research has been our mission since 1999. Our core mission is to understand what humans feel, think, and do – to see the experience. This year we are excited to finally launch our interdisciplinary connections between art, science, and technology!
What to expect at Mega Memex Week:
- interactive art experiences and meeting outstanding artists!
- a tour through our walk-in office gallery!
- innovation workshops on AI-based developments in eye tracking, system 0, gaming experience, sustainability in market research, and others!
All events will take place in our Berlin office.
Apart from our everyday market research business, we love dedicating our time to creating innovative ideas. Join our innovation workshops held by eye square tribes – special interest groups that create space for work and knowledge transfer in innovation through cross-team collaboration. Each workshop will take place in our Berlin office, start at 6 pm and last 90 minutes. Get your seat on our Mega Memex Week meetup or below:
VIDEO GAME SOCIETY: TOWARD A HOLISTIC MODEL OF THE GAMING EXPERIENCE
Wednesday, 15.9. 18:30
Video games are increasingly playing a central role in education, work organization, medicine and philosophy and will have a lasting impact on other areas of life in the course of digitization. The eye square Gaming Tribe Group will introduce why gaming is booming in specific cultures talk about the connection between psychology and gaming.
Thursday, 16.9. 18:00
Understanding perception is vital for all of us when designing products, websites, or ads. Human (visual) perception and first impressions are the basis for many further steps. With the help of eye-tracking, the eye square System 0 Tribe will demonstrate information processing in its very early stages as well as the difference between implicit and explicit processes.
PLEASE TOUCH! THE STRANGE LIVES OF OBJECTS ONLINE
Friday, 17.9. 18:00
Invoking a playful mix of memes, art, and media history, this visual lecture tracks our postdigital culture’s lingering desire for materiality and touch. Katharina Weinstock is a Berlin-based art critic and university lecturer teaching in the Department of Art Research & Media Philosophy at Karlsruhe University of Arts and Design.
HUMAN EXPERIENCE SUSTAINABILITY AND PRODUCTS
Monday, 20.9. 18:00
The question around buying ethically: Is there a right way to build a sustainable brand? How do people perceive sustainable branding? In this workshop, you can expect to have a dialogue around what makes a green brand.
Tuesday, 21.9. 18:00
Challenges for start-ups are almost endless. Especially research can be very time-consuming. Which market research essentials should be part of every early product and start-up phase will be discussed in this workshop.
EYE-TRACKING ON PERSONAL DEVICES
Wednesday, 22.9. 18:00
Roman (Managing Director of e-pixler), Sebastian (Partner at e-pixler-App) and their teams who are experts in the fields of app development and machine learning, will share valuable insights on approaches and challenges when using consumer hardware and measuring visual attention.
CELEBRATING ART WEEK
eye square Kunsthalle is an innovative gallery space that combines perception, technology, and in recent years art. The inspiration is behind the interdisciplinary connection we have created between perception and art in recent years. With that being said, for the past two years, the Kunsthalle art collection has expanded its collection which featured a variety of artworks from digital art, abstract painting, acrylic collages, sculptures, and more! Currently, the exhibition has artworks from established artists like Dennis Rudolph, Marcus Sendlinger, and Joulia Strauss.
Visit the art exhibition:
15.9.-24.9.2021 (except for Saturday and Sunday)
2pm – 6pm
eye square GmbH
Schlesische Straße 29-30 B
Wednesday, 15.9. 16:00
Dennis Rudolph is a multimedia artist working primarily in augmented reality, virtual reality, and painting. His artistic practice derives its primal momentum from a melancholic reworking of the heritage of western culture. In his work, Rudolph brings together tradition and innovation by mixing a classic genre such as painting with new media such as virtual and ‘augmented reality.
Thursday, 16.9. 16:00
Joulia Strauss is an artist, activist, and multimedia sculptor. She was born in the Soviet Union among the Mari people, one of the last indigenous cultures in Europe with a shamanic tradition, and lives in Berlin and Athens. Joulia stands for a disciplinary art as well as for the unity of technology, science, activism, and art. She forms sculpture systems as political models.
Friday, 17.9. 16:00
The works of the Berlin-based artist Marcus Sendlinger deal with urban life, its abysses, and its beauty. He collages, mixes, and abstracts found objects and thus recontextualizes civilizational phenomena. With his works, he moves between urban traumas and oscillating worlds. They document the vibrating pulse of the information age as well as the nervous restlessness of people in big cities.
Monday, 20.9. 16:00
Maria Dava is a painter and sculpturist born in Lithuania. She spent most of her adulthood living between the United Kingdom, Egypt, and Lithuania. Her culture exchange inspires motifs in painting as she examines the role of feminism in an all-changing world. She is currently completing her last exhibition titles “A wrinkle in time” pieces exposing the abstract emotions around ageing in womanhood.
Tuesday, 21.9. 16:00
Mfikela Jean Samuel is an African Contemporary Artist (Painter) of many pursuits. His primary medium is Acrylic on Canvas, but he occasionally works with Artist oil colours. Mfikela Samuel’s primary source of inspiration comes from his African Cultural Heritage especially the ways of life of his lineage both past and present, his brushstrokes, bold and vibrant colours depict the vast richness of his diverse Cultural story.
Wednesday, 22.9. 16:00
Ivy Lee is an Asian-American hobbyist artist based in Berlin exploring many themes in the world of digital art. Currently, she’s looking to expand her horizons as an artist through the means of combining digital sculptures, self-made photographs, and digital painting onto one canvas. Her reoccurring themes are the natural world and dark fantasy.