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10 Content Marketing and Social Media Tips for Small Businesses

If you’re trying to market a business in 2017, you almost certainly need some kind of content or social media marketing. There are plenty of effective ways to use content to market small businesses in different industries. And members of our small business community have lots of experience using those different methods. Learn more by […]

How Working at an Unknown Startup Can Be Better Than Working at a Popular One

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “What are some of the biggest misconceptions about startup life?” is written by Phil Schraeder, president and COO of GumGum. Our culture […]

5 Tips for Managing the Digital Workforce of Your Startup

To get and keep the best employees, you have to change with the times. Just when you think you’ve got a grip on today’s tech evolution, you look up to find the modern-day workforce — including the most effective ways of leading it — has changed as well. Today’s business managers are dealing with a double […]

The Role Of HR In An Automated World

A common dilemma for any startup is ensuring that you have enough time to work on the business rather than simply in the business.  In other words, you need to give yourself time to improve how your business works rather than simply living day to day. It’s a reality that the latest “Global Human Capital […]

3 Reasons Tech Startups Fall Into a Death Spiral

Instant failure would be better than a long and slow demise from diminishing returns. In a tech startup you can reach a point where your efforts bring diminishing returns. For all the hard work you put in, your customers just won’t bite. That leads to a death spiral, which is worse than failure. You can […]