Customer development

Who Should You Be Thanking?

By at January 8, 2012 | 5:52 pm | 0 Comment

Who Should You Be Thanking?

Original post by Dorie Clark  via Harvard Business Review For good executives, it's second nature to show appreciation toward clients and staff. But often, we overlook less obvious people who have made a difference in our professional lives. The other day, I was talking... Read more »

Business planning , Customer development , Key lessons

Exactly How Online Video Marketing May Level Up Your Organization

By at December 27, 2011 | 3:44 pm | 0 Comment

Original post by RWC Startup Within so very little time, internet marketing has created a great enterprise change. Fresh strategies in dealings have been used by firms across the globe. The brand new form of transaction is named as "online video marketing". Excellent... Read more »

Business models , Business planning , Customer development , Product development , Startup marketing , Startups

Tech Startups Need Non-Techies to Succeed

By at December 17, 2011 | 2:07 pm | 0 Comment

Original post by Ndubuisi Ekekwe via HBR In the tech startup world, technology is important for success, but it does not disproportionately determine winners and losers. Two companies can invent similar technologies; one will win and the other will lose. Focusing on... Read more »

Customer development , Product development , Software & technology , Startup marketing , Startups

Using Social Networks to Improve Operations

By at December 17, 2011 | 1:22 pm | 0 Comment

Original post by Gary Edwards and Mike Amos via HBR This post is part of the HBR Forum, The Future of Retail. For decades the mystery shopper was the main way retailers assessed operations from a customer's point of view. By sending in a fake shopper, typically once a... Read more »

Business planning , Customer development , Social media , Startup marketing , Startups , Strategy

Stop Competing to Be the Best

By at December 11, 2011 | 2:28 pm | 0 Comment

Original POST by JOAN MAGRETTA via HBR  With Cyber Monday, the tablet wars kicked into full swing. Which one is the best? Is it the iPad? The Kindle? Who has the best technology? The best distribution? Who's the best overall? For most people, "being the best" is what... Read more »

Business models , Business planning , Case Study , Customer development , Startups , Strategy

Startup Marketing: The Power Of Social Proof and How to Use it to Double Sales

By at December 10, 2011 | 12:56 pm | 0 Comment

Startup Marketing: The Power Of Social Proof and How to Use it to Double Sales

Original post by  Keith Griffis via B2C As you begin to build your business and attempt to attract customers you quickly realize that everyone is a skeptic. This is especially true if you are are new to your market and not well known before taking the leap to owning your... Read more »

Business models , Business planning , Customer development , Data in startups , Product development , Social media , Startup marketing , Startups , Strategy

Five New Online Tools for Finding Local Customers

By at December 1, 2011 | 6:28 pm | 0 Comment

Original post by CAROL TICE via Entrepreneur It's one of the big challenges of the wide-open, global Internet: How to use it to help customers in your town find you. At a recent two-day "hackathon" event hosted by the New York business incubator General Assemblyand... Read more »

Business planning , Customer development , Startup marketing , Startups

LaunchRock (RW Philly) Launches and Gets $800K in Funding

By at November 16, 2011 | 5:36 pm | 0 Comment

Original post by Alexia Tsotsis via THE SW BLOG  Viral startup launching platform LaunchRock is announcing a get of $800K in seed funding today, from investors 500 Startups, Venture51, Quotidian Ventures, Social Leverage, Lady Gaga’s manager Troy Carter, David... Read more »

Customer development , Data in startups , Finance , Launching a startup , Product development , Startup marketing , Startups , Strategy

Use AngelList for customer development…and then raise money.

By at November 14, 2011 | 4:24 pm | 0 Comment

Original post by Jason Freedman via HumbledMBA When I first heard about AngelList, I thought it would never work.  They had grabbed some of the top investors in the tech world and put them on a distribution list for entrepreneurs to spam?  How could that possibly... Read more »

Business planning , Customer development , Product development , Social media , Startups

Do’s and Don’ts in Branding a Startup

By at November 5, 2011 | 2:58 pm | 0 Comment

Original post by brandXpress blog Setting-up a start-up, especially online, needs attention to a lot of details, brandingincluded. The enthusiasm of a new beginning is indispensable for a new endeavour but can put some important things in the blind spot. There are DO’s... Read more »

Customer development , Launching a startup , Startup marketing , Startup reading lists , Startups , Strategy