The brand “Silicon Beach” never quite took off as a way to promote Brooklyn as a “creative space on the waterfront” for startups. At least, no one uses the term in “any reasonable context,” laughs Will Porteous, a general partner atRRE Ventures in Manhattan.
Turns out Brooklyn doesn’t need a gimmicky handle. New York’s most populous borough has already become the hottest spot to start a digital media company in New York.
That shouldn’t surprise, says Porteous, whose firm has eight Brooklyn-based startups in its portfolio, including the dating site HowAboutWe; MakerBot Industries, which produces open-source 3D printers; and the mobile advertising platform Pontiflex. (Two others, the file-sharing service Drop.io and the location-based startup Hot Potato, sold to Facebook in 2010 in talent acquisitions.)
“Software development and entrepreneurship are creative endeavors, and Brooklyn is synonymous with creativity,” says Porteous. More, he notes, “The quality of life is incredibly high in Brooklyn, relative to what it costs to live [in Manhattan]. Certain kinds of basic, human needs are abundantly met over there” including “just the light alone.”