Original post by Vanessa Zainzinger via TechCrunch

Every status has its symbol, says an advertising slogan. When starting a business, creating this symbol is part of the foundation. Yet, as essential a part of their identity as it is, most companies leave their branding in the hands of design agencies instead of keeping the process internal.

Doesn’t sound ideal? A small team of entrepreneurs in Prague think it does not. In response they developed OpenBrand, a brand building platform they dream will soon become the industry standard.

Think of OpenBrand as the Google docs of branding. It provides businesses with a private space for their branding and marketing management, based on a set of smart tools guiding the user through the branding process.

While the designer follows their creative musings, their clients keep an overview of the branding process and are invited to take part in it. “We’re helping [designer and client] to cooperate. We are actually educating the brand owner and say, here, this is how the design process works,” OpenBrand co-founder Mirek Burkon told me.

Once the brand identity standards have been designed and uploaded – logo, corporate colours, video, sound, graphics, tagline – the platform provides tutorials and tools to tweak them and apply each to branding-related product. Merchandising, advertising, corporate letterheads to name examples.

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