Original post By Kevin Fogarty via IT World

“Cloud Computing” is raw material users shape to match their own plans for a technology future”

In case you were looking for a well-informed, solidly objective take on the hype surrounding cloud computing, I’m going to suggest the first half of an essay I’d normally spend a lot of energy to ignore.

First, though, since it involves Cloud Computing, you have to pick among the three following options regarding hype about cloud computing, which has generated enough coverage int he press to actually outweigh the number of stories on cloud computing alone.

A. The hype surrounding cloud computing is undeniably intense, but only because it accurately reflects the incredible potential of the new technology.

B. The “hype” is simply the unavoidable enthusiasm of service providers who are now able to offer unprecedented levels of value and functionality to customers at prices neither though were possible.

C. A combination of financial, business-process-consulting and technological buzzwords and incompatible concepts piled up so thick, held together with so many exclamation points they clear things up like white smoke in a fog bank.

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