Creative industries in south west London are pulling together and using their proximity to a total benefit that is greater than the sum of their parts

Robe Dale - I had a really interesting meeting last week with people from the creative industries around the Clapham Junction and Battersea area.

The focus was on an idea framed around the website siliconjunction.co.uk (so called in reference to tech hubs Silicon Valley in California and Silicon Roundabout in Old Street, East London). At its core, the webspace is intended to become a network where local creative businesses can join forces in order to pitch for high-end contracts usually too large to approach individually.

Here’s a short video from some of the guys – with a longer version here. (If you can’t see the video then here’s the link to Youtube)

[youtube width="600" height="365" video_id="8iGlx92z2xY"]

In a recent piece in the FT, Tim Bradshaw wrote of how tech companies around Silicon Roundabout are pulling together and using their proximity to a total benefit that is greater than the sum of their parts – clustering alone, he said, without collaboration, seems a wasted opportunity (you can watch a video from the FT on this here).

The same principal applies around the Junction. For example, a small company with specific web-based skills can collaborate with another which specialises in video production to meet the requirements demanded by clients.

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