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How digital music startups are thriving at London’s Silicon Roundabout

 

The concept of the ‘Silicon Roundabout’, London’s Old Street area that’s home to a multitude of new technology startups, has certainly become widely recognised in recent times, with Government investment now planned for the area and an ever-growing sense of connection with plans for a ‘Tech City’ that will stretch from the area to neighboring Stratford, hub of the 2012 Olympic Games.

It’s probably not a surprise that in recent years digital music startups have been drawn into the area, since it’s also known for its thriving gig and club scenes, bohemian bars and (at least in the past) relatively cheap rents. In fact, most of the key names of the UK’s emerging digital music industry call the Silicon Roundabout their home – Last.fm, MixCloud and Songkick have been based there for some time and Reactive Music, creators of the supremely innovative (and downright fun and clever) RJDJ and Inception apps have recently moved into ‘The Mission’ – an office space which has a backdrop of spray painted Underground carriages sitting on atop an old railway viaduct.

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